The Music Climate Pact together with Seismic today announce essential industry training ahead of key incoming legislation on communications around green sustainability: Navigating Sustainability & Green Claims in the Music Industry. 

All organisations manufacturing or selling products in the E.U., including those in the recorded music industry, need to prepare for new regulations that are being introduced to support and enable climate sustainability. These include the key ECGT (Empowering Consumers for the Green Transition) directive. Coming into effect this September 2026, this legislation will have a vital role to play in targeting the growing issue of ‘greenwashing’ by banning vague environmental claims and uncertified sustainability labelling.

To navigate these changes together, the Music Climate Pact is hosting an industry-wide, free webinar in partnership with sustainability experts Seismic, with the main goal of educating and encouraging our sector to align on how it can lead in communicating its environmental initiatives with knowledge and confidence. The session, which will also include a guest contribution from Dylan Siegler, SVP Head of Sustainability at Universal Music Group to highlight their work in this space, will focus on how to best leverage your impact and deliver authentic communication that will ultimately resonate with colleagues, creatives and consumers alike.  

Who should attend: 

While this will be of interest to all those making and selling products across the music industry, this session is specifically designed for the recorded music value chain, including manufacturers, record labels, and retailers across our trade association networks including AIM, BPI, ERA, and IMPALA.

Roxy Erickson, Project Manager Music Climate Pact, said:

“The Music Climate Pact exists to support the industry in increasing the positive impact we have on the environment and enabling a resilient future for recorded music.  Climate education and communication are key drivers of the meaningful change we are bringing about, which is why free webinars, such as this about sustainability legislation, are so essential. This legislation is changing the way everyone must speak about the products that will change the world for the better. Tackling this together, across our shared value chain, will make it easier to drive change faster. We urge all who work in this value chain to sign up."